Booking software for sole traders

Get booked, get paid, and get your evenings back.

Booker gives therapists, coaches, tutors and other people who work for themselves one link for bookings, payments, reminders and video sessions — so the admin runs itself.

Start free trial See Booker Video
  • 30 days free, no card needed
  • £8 a month after
  • UK-hosted and GDPR compliant
Price
£8 a month after a 30-day free trial
To start
No card needed and cancel anytime
Booking fees
None from Booker standard Stripe card fees only
Data
UK-hosted encrypted, GDPR compliant
Devices
Any browser installs as an app, no app store
How Booker runs your day

Three things you stop doing by hand

Booking, getting paid and chasing people. Booker takes each one off your plate — and everything it does shows up in one calm dashboard.

01

One link. Every booking.

Share your booking page on your website, Instagram or email signature. Clients pick a service and a time that's actually free — Booker keeps your gaps between sessions and blocks the rest.

  • A public page, or private links per client showing only the services you choose
  • Weekly hours, one-off slots, holidays and reserved times that never show publicly
  • Booked, confirmed and in your calendar before you've looked up
How online booking works

02

Paid before you start. Invoiced when you need to be.

Take card payment at booking or send a pay link afterwards. When a company or EAP provider is paying, issue a proper invoice and pull in every unpaid session with one tap.

  • Cards, Apple Pay and Google Pay through Stripe, paid straight to your bank
  • Numbered invoices with optional VAT, a PDF and bank transfer details
  • Overdue reminders that stop the moment an invoice is paid
How invoicing works

03

Fewer no-shows. Calmer cancellations.

Confirmations go out the moment someone books, reminders the day before. If a client has to cancel, they do it from their email, see your policy, and are offered a new time first.

  • Email reminders on every plan, SMS 24 hours before once you subscribe
  • Tiered refund policies applied automatically — no awkward conversations
  • No-show and cancellation rates per client, so you spot patterns early
How cancellations work

Booker Video Beta

Run sessions online without leaving Booker

Add a Booker Video location and book it like any other. The join link goes out in the confirmation email, the call happens in the browser, and the session, payment and notes stay together in one place — no Zoom link to paste, no separate account for your client to forget.

Try it free for 30 days Included on every plan

  • No account, no app

    Clients tap the link in their confirmation email and join from their phone or laptop browser. Nothing to install, nothing to sign up for.

  • Instant calls too

    Need a quick word that isn't tied to a booking? Start a room from your dashboard and share the link.

  • Leave, or complete

    Step out and keep the room open if you get cut off, or complete the session to close it for good. Your call.

  • EU-hosted and encrypted

    Encrypted in transit and at rest. After each call you and your client can rate the quality, so problems get fixed fast.

Get found

A website that grows your practice

Every Booker account comes with a fast, Google-friendly landing page at your own subdomain. Built-in SEO, rich social previews, and analytics that show you exactly which channels are driving bookings — no marketing agency required.

  • Optimised for Google

    Server-rendered HTML, structured data, fast mobile loads. Your services, hours, and FAQ show up as rich results — not buried in a JavaScript app search engines can’t read.

  • Beautiful social previews

    Paste your link into WhatsApp, Instagram bio, or an email — it unfurls into a branded card with your business name, tagline, and hero image. Every share does some of the marketing for you.

  • Always in sync

    Add a service in Booker, it appears on your page. Change your availability, hours update instantly. Never edit your website to match your schedule again.

  • See what’s working

    Built-in analytics: views, unique visitors, and “Book Now” click rate. Know which referral sources bring bookings — and which ones don’t — so you spend your time on what pays.

See how it works Start free trial
jane-therapy.booker-app.com

Jane Thompson

Cognitive behavioural therapy

JT

About Jane

Registered therapist with 12 years of experience helping clients overcome anxiety, depression, and relationship challenges.

Services

Individual session £65
Couples therapy £85
Book a session
And the rest

Everything else a practice needs, already in

No add-ons and nothing to unlock. One plan, and all of this comes with it.

Coming soon in Sole Trader Plus: run Booker by conversation

Describe your practice in plain English and Booker sets it up and drafts your landing page. Then add a client, move a session or check tomorrow's diary from Claude, ChatGPT or your own tools through the Model Context Protocol. AI session notes, recordings and live captions on Booker Video calls too. Anything that touches a client's booking asks you first.

  • Calendar sync

    Appointments flow into Google, Apple or Outlook Calendar with reminders, so Booker sits alongside the rest of your week.

  • Secure document sharing

    Send intake forms, plans and summaries. Sensitive files need email verification before they open, and you can set an expiry.

  • Client reviews

    Ask for a rating after each session and choose which reviews appear on your booking page. Nothing sends until you've approved it.

  • Private booking links

    Give one client, or one campaign, its own link with only the services you choose — and reserve times that never show on your public page.

  • Client records

    Every booking, payment, document and invoice on one page per client, with cancellation and no-show rates so you spot patterns early.

  • Works on any device

    Use Booker in the browser or install it in one tap on your phone, tablet or laptop. No app store, always up to date.

  • UK-hosted and GDPR compliant

    Encrypted at rest and in transit in UK data centres. Never sold or shared, and you or your clients can export everything at any time.

  • AI assistant Preview

    Have review requests drafted in your own voice and thank-you replies suggested. Off by default, EU-hosted models, and you approve every draft.

What a Booker customer says

I've been using the Booker App for my psychotherapy private practice for the past two months, and it's made a huge difference. I really appreciate the ability to customise my own landing page and share my schedule with clients, allowing them to book appointments without the back-and-forth of emails. It has made the booking and payment process much smoother and gives my practice a far more professional feel.

Emily K.

Psychotherapist, private practice

Who uses Booker

Built for people who work for themselves

If you book appointments and run your own diary, Booker is built around your week. Pick your profession to see how it fits.

See every profession

Up and running before your next client

Most people go from sign-up to a shareable booking link in under ten minutes.

  1. 1

    Set up in minutes

    Add your services, prices and weekly hours. Connect Stripe if you want to take card payments.

  2. 2

    Share your link

    Put your booking page on your website, socials or email signature. Clients pick a time and book.

  3. 3

    Let Booker run the admin

    Confirmations, reminders, payments and receipts go out on their own. You turn up and do the work.

One plan. One price. Everything in it.

No per-client charges and no per-booking fees. A Sole Trader Plus plan is on its way for anyone who wants the admin done for them.

  • Most popular

    Sole Trader

    £8 /month

    30 days free, then £8 a month. Everything one practitioner needs.

    • Up to 300 appointments a month
    • Unlimited clients
    • Public and private booking links
    • Email confirmations and reminders
    • SMS reminders 24 hours before (once subscribed)
    • Card payments through Stripe
    • Invoicing with VAT, PDF and bank transfer
    • Cancellation policies with automatic refunds
    • Booker Video sessions (Beta)
    • Landing page at your own subdomain
    • Calendar sync with Google, Apple and Outlook
    • Secure document sharing
    • Client reviews with moderation
    Start free trial
  • Coming soon

    Sole Trader Plus

    Pricing announced at launch

    Everything in Sole Trader, plus an assistant that runs the admin, builds your website and captures your video sessions.

    • Everything in Sole Trader
    • Set up and run your practice by describing it in plain English
    • Build your landing page with AI: describe your practice and edit the draft
    • Connect Booker to Claude, ChatGPT and your own tools through MCP
    • AI session notes from Booker Video calls, with your client's consent
    • Call recordings and transcripts, stored encrypted in the EU
    • Live captions and background noise removal on calls
    • Review requests and thank-you replies written in your voice
    Join the waitlist

30-day free trial on Sole Trader. No card needed to start. Standard Stripe fees apply to card payments. Cancel anytime.

Questions, answered plainly

Anything missing? Ask directly and a person will reply.

What is Booker?
Booker is booking software for sole traders and small practices in the UK — therapists, counsellors, coaches, tutors, personal trainers, consultants and other service professionals. It gives you one booking link, automatic confirmations and reminders, card payments and invoicing, a landing page and built-in video sessions, for £8 a month after a 30-day free trial.
How do clients book appointments?
You get a booking link to share anywhere — your website, social media or email signature. Clients see your available times, pick one and book instantly, with confirmations sent to both of you. You can also create private links for specific clients that show only the services you choose, and reserve times that never appear on your public page.
How much does Booker cost?
£8 a month after a 30-day free trial. No card is needed to start, there are no per-client or per-booking charges, and you can cancel at any time. Card payments carry standard Stripe fees only. A Sole Trader Plus plan — an assistant that runs the admin, builds your landing page and writes session notes from video calls — is coming soon, with pricing announced at launch.
What happens when my free trial ends?
You choose whether to subscribe at £8 a month. Your clients, bookings and history are kept either way — Booker never deletes your account or data when a trial ends. During the trial you get up to 300 appointments a month, unlimited clients, email notifications and card payments; SMS reminders switch on once you subscribe.
Can I run video sessions with clients?
Yes. Add a Booker Video location and book appointments there like any other. Your client gets a join link in their confirmation email and joins from their phone or laptop browser — no account and nothing to install. You can also start an instant call from your dashboard and share the link. Calls are EU-hosted and encrypted in transit and at rest. Booker Video is in beta and included on every plan.
How do payments work?
Payments run through Stripe. Clients can pay when they book, or you send a payment link afterwards, and funds reach your bank account within two to three working days. You can create and connect a Stripe account inside Booker in a few minutes if you don't already have one. Standard Stripe fees apply and Booker adds nothing on top.
Can I invoice clients or companies?
Yes. Enable invoicing in Settings and you can issue a numbered invoice from any appointment — your client gets a PDF by email with a link to pay by card, or your bank details for a transfer. If a company or EAP provider covers sessions for several clients, invoice them instead with a line per session. Optional 20% VAT, credit notes and automatic overdue reminders are included.
Can I set a cancellation policy?
Yes. Create tiered refund rules — for example a full refund more than 48 hours before, 50% within 24 hours and none on the day — and assign them per service or as your default. Clients see the policy when they book, cancel or reschedule from their email, and refunds are processed automatically. No-shows are tracked separately so you can spot patterns per client.
Do I need to download an app?
No. Booker works in any modern browser on phone, tablet or desktop, and you can install it as an app in one tap without an app store. It's fast, lightweight and always up to date.
Is Booker GDPR compliant, and where is my data stored?
Yes. Data is encrypted at rest and in transit and hosted in UK data centres (AWS London), processed in line with UK GDPR and the Data Protection Act 2018. Booker never sells or shares your information, and you or your clients can request a full export of clients, appointments and account data at any time.
Can I collect reviews from clients?
Yes, and it's free on every plan. Switch on client reviews and Booker emails each client after their session asking for a star rating and an optional comment. Requests wait for your approval until you're happy to move to automatic sending. Reviews you approve can appear on your booking page and landing page; clients can remove their own review at any time.
Does Booker use AI?
Only where you switch it on. The AI assistant, currently in preview, drafts review requests in your own voice and suggests thank-you replies — you approve every draft. It stays off by default, runs on EU-hosted models, and anything that would change a client's booking asks you first and is logged. A fuller Sole Trader Plus plan is coming soon: set up and run your practice in plain English, have your landing page drafted from a description of your practice, connect Booker to Claude, ChatGPT and your own tools through MCP, and get AI session notes, recordings and live captions on Booker Video calls.
Can I cancel anytime?
Yes. There are no contracts and no cancellation fees. Cancel from your subscription settings and you won't be charged again.

Start your free trial today

30 days, every feature, no card. Set up your services and share your link before your next client.

Start free trial Browse the help centre

£8 a month after the trial. Cancel anytime.

Want the Sole Trader Plus plan first?

An assistant that sets up and runs your practice from plain English, drafts your landing page, connects Booker to Claude and ChatGPT, and writes session notes from your video calls. Join the waitlist to hear when it launches.

One email when the Sole Trader Plus plan launches. Nothing else.